The newsletter Wharton@Work has just come out with an interview with Wharton Entrepreneurial Programs co-director, Professor Ian MacMillan, on how to grow during a downturn. "Mac" says, "Some customers will enter into your market and others will leave...[Resegment] proactively instead of cutting prices across the board, which will destroy your profit streams." Visit Wharton Executive Education to read the entire article: "Focus on: Finding Strategic Sweet Spots in a Sour Economy".
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